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Perhaps it's to launch a new product, or to get press coverage, but inevitably, it's to make sales. And you can't make sales without leads. At Closer, we look at each lead as a customer, and we provide the level of information that you've come to depend on for managing your customer relationships.
At most trade shows today, you have two options for collecting leads, neither of which help you to qualify them.
The fishbowl: great for fishes, but not suitable for business cards, requires the attendee's active consent, and often gets lost.
The barcode/metallic card scanner:a variation of decades old technology, requires intrusively grabbing the badge or shooting a laser at an attendee, results in printout or for extra money, a disk of the names scanned. Scanner is stationary, tied to the wall, so exhibitors can't scan names when they're mobile. So for $350 or more, you have a system that's barely better than the fishbowl.
At least you can hold raffles with the fishbowl.
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You deserve better than that. After all you spent at a tradeshow, you deserve a return on your investment. The only way tradeshows can offer that is by giving you the information you need to turn a lead into a customer. And that's exactly what the Closer system does.
Increase your sales at the trade show. Close the deal.
Next :: Predictive Scoring
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